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Our Market Research Blog. Hey there, we are UNBOXED.ME. We will be posting articles here about market research in the Middle East from time to time. Thanks For Visiting Us..
Generating consumer insights in Saudi Arabia – a challenge in changing times Enter the era of change, not just in Saudi Arabia but across the entire Middle East. Falling oil prices, reforms and social changes mean that what marketing research companies knew in UAE is changing. For example 5 years ago about consumer insights is rapidly approaching expiry dates. The huge proliferation of social media has led to consumer behavior and choices changing faster than ever. Unboxed Consulting is a Marketing Research Company and can deliver fresh Consumer Insights in Saudi Arabia. The Expo 2020 in UAE and the Vision 2030 in KSA is changing the landscape radically in the GCC. The key to getting to the pulse of the consumer is finding a good consumer research company in KSA (Saudi Arabia). They can use methodologies ranging from ethnography to digital blogs and co-creation workshops as well as quantitative research ...
Doing Focus groups and in general qualitative research in the Middle East is a bit different from doing it in the west. With the proliferation of data mining, online market research and big data in the west, focus groups reducing in importance as a technique for market research in the west. However, in the GCC, the truth is far from it and even today MR clients are spending as much on Qualitative research as the pas – still an integral method for conducting Consumer research. Unboxed Consulting Middle East and Africa does both Qualitative and Quantitative Research and though they do Quantitative Research using techniques like CAPI and CATI as well as F2F surveys using pen and paper some of their most inspiring work comes from doing Ethnographic visits to Arab homes, Focus groups or One on One IDIs. The anecdotal and often incisive insights come even from one consumers’ ...
The entire GCC and Middle East region has high disposable income among Arab nationals due oil revenues, to no income tax and high salaries leading to a significant number of HNWIs in the region. Market Research among HNWIs Researching HNWIs is very different here compared to doing it in the west. Market research agencies in the Middle East have learnt that using research methodologies successful elsewhere have to be tweaked for this region. Since this region is seen as high growth for luxury brands and high end hospitality brands, it is interesting to know how things are different here – Both for Qualitative and Quantitative research. F2F interviews vs. Telephone (CATI) vs. Online Panels Let us start with Qualitative research in Saudi Arabia as an example. Most high net worth individuals are not on online panels as they are older (Though there is going to be a boom in inherited ...
Doing market research surveys and in general quantitative research in the Middle East is a bit different from doing it in the west. What we take for granted elsewhere as common market research practices, can be surprisingly illegal and can be very disastrous to any market research agency – esp. in Saudi Arabia. Practices like online market research and looking big data have limitations and traditional random sampling for CAPI surveys is often not possible Consumer research needs to find workarounds in markets like Qatar, KSA, UAE Egypt and the rest of the GCC Unboxed Consulting Middle East and Africa has been around for eight years and does both Qualitative and Quantitative Research – using techniques like CAPI and CATI as well as F2F surveys using pen and paper , Focus groups and Ethnography. There are many differences conducting Quantitative Research and surveys in Middle East and North Africa – ...
The entire GCC and Middle East region earned only a paltry 1% per cent of the global market research spends, which show’s the potential for market research agencies in the GCC. Need for research In a recent report, a leading financial institution doing B2B research and consumer research said that significant investments into infrastructure, construction of free zones, industrial zones and establishment of world class universities and hospitality outlets fuelled additional demand for Market research in the Middle East – Both Qualitative and Quantitative research. In the GCC too, the need for market research has grown as the countries, Esp. UAE have increased their efforts to diversify into Luxury brands, hospitality, medical tourism and align the economy more towards need based developments, the report said. “Lack of reliable statistical data and credible published Quantitative research has foxed private sector investments from taking risks,” it pointed out. Research providers for data – ...
With the advent of data mining, online research and big data, some might say focus groups are on the way out as a technique for market research in the Middle East. However the reality is far from it and even today clients are spending as much on F2F Qualitative research as the yester years – still and irreplaceable method for conducting Consumer research. Unboxed Consulting Middle East and Africa does both Qualitative and Quantitative Research and some of the most insightful work comes from doing Ethnography visits, Focus groups or One on One In-depth Interviews. The anecdotal and often memorable insights come even from one stray mention in an FGD There are multiple reasons why FGDs will never go out of fashion, whether it is for concept development, advertising research product feedback or Usage and attitude studies – esp. as a pre-cursor for Quantitative research or as a diagnostic tool ...
A bit about customer relationships. Our digital universe is vast and growing rapidly, expected to swell to 44 zettabytes of data by 2020. (For reference, one zettabyte is 1,000,000,000,000 gigabytes.) Companies have attempted to use this tremendous amount of data in ways that make our lives better. To maximise profit from customer relationships, retailers analyze and apply data in real time for a number of uses: to predict purchasing behaviors and optimize which products get shown on a page as someone scrolls; to allow financial institutions to pinpoint and stop fraudulent transactions in a fraction of a millisecond; and to help health care companies more effectively diagnose and treat patients, to name just a few examples. But in the enterprise world, data has traditionally been siloed, unwieldy, and manually entered into database systems such as customer relationship management software, or CRM. And other than moving from on-site to the cloud, CRM has not ...
Many companies organizations use customer satisfaction surveys to measure satisfaction, identify areas for improvement, or simply allow irate patrons to vent their frustrations. The market research method is aimed for a pessimistic mindset—one focused on issues. “Customers have been continuously conditioned to always look for what’s not right,” says Sterling Bone, an professor at Utah State’s premier college – the Huntsman School of Business. Truely, the vast majority of research on consumer service satisfaction deals with “service recovery” — i.e how to respond when a customer makes a complaint. During a Bible study period nearly ten year ago ago, he found himself thinking about the power of gratitude, and he started thinking what would happen if that emotion was built into customer satisfaction surveys. What if instead of asking customers what went wrong, companies asked them what was done well? Since then he and colleagues have conducted market research to ...