Hear this straight from the camel’s mouth!
Though developed countries have moved to online and panel based market research online, we still have a way to go. Some countries do not have adequate available data and panels are not representative. Hence we do a mix of purposive and random F2F, CATI, CAWI, PAPI and CAPI as the market and the study demands.
In less evolved markets, internet penetration and speeds are slow and hence not suitable for online CAPI – offline surveys and PAPI are preferred methods.
In the GCC where a lot of people are rich, their participation in online panels is negligible and hence we need to find alternative methods to get to them.