A boutique market research agency for work in Middle East and Africa. The often heard but rarely seen “hands-on” senior management approach in research – really! Our consultants also have a minimum of 10 years of market research experience. Having worked in Middle East and Africa for over 20 years gives us huge cross category knowledge - and a deep understanding of the diversity that exists even within the Middle East.
 
Independent, knowledgeable and street smart – hence, resulting in recommendations based on data but rooted in reality!
We are an ESOMAR affiliated agency.