Nothing beats meeting the consumer in their own environment ~ we specialise in Ethnography and have spent time ranging from a couple of hours to a couple of days with consumers for a variety of clients. Our near respondent profile moderators blend in with the consumer as much as possible. Applications include Accompanied shopping
Slice of life analysis
Brand usage observation
Television viewing habits
General Cultural understanding
FGDs & IDIs
News : We now have Focus Vision enabled venues in UAE and KSA now!!
With Multicultural moderators who are native language speakers in English, Arabic (different Dialects ~ Khaleeji, Egyptian etc) , Farsi, Hindi, French and Berber, we are geared to deliver Focus groups and in~depth interviews (FGDs & IDIs) that go beyond the brief and dig into that elusive insight for the brand. Our moderators are adept at different projective techniques ranging from the most common word association and sentence completion to NLP, Collage making and Brand Worlds. For these sessions,we use a mix of hotels with CCTV, focus group facilities and coffee shops/”restaurants depending on the consumer profile and comfort. We provide viewing and simultaneous translation into English if the client desires to listen in ~ either on location, via telephone or via the Focus vision (in Dubai and Saudi Arabia)
Numbers matter! Especially in a region which lacks robust data on many fronts. Using different administering modes (CAPI, PAPI, CATI etc) we cover the entire region and can execute huge sample size studies with ease. U&A studies, Concept and Product Tests, Car clinics, segmentation, Advertising testing, B2B and trade studies , Customer Satisfaction, Pricing and Brand equity studies are in our repertoire.
With a robust field team in each market we can action studies in lightning fast times.
Our team of programmers can script complex questionnaires and our statisticians can do all kinds of analysis depending on the need of the hour.