With the advent of data mining, online research and big data, some might say focus groups are on the way out as a technique for market research in the Middle East.  However the reality is far from it and even today clients are spending as much on F2F Qualitative research as the yester years   – still and irreplaceable method for conducting Consumer research. Unboxed Consulting Middle East and Africa does both Qualitative and Quantitative Research and some of the most insightful work comes from doing Ethnography visits, Focus groups or One on One In-depth Interviews. The anecdotal and often memorable insights come even from one stray mention in an FGD There are multiple reasons why FGDs will never go out of fashion, whether it is for concept development, advertising research product feedback or Usage and attitude studies – esp. as a pre-cursor for Quantitative research or as a diagnostic tool ...