The entire GCC and Middle East region earned only a paltry 1%  per cent of the global market research spends, which show’s the potential for market research agencies in the GCC. Need for research In a recent report, a leading financial institution doing B2B research and consumer research said that  significant investments into infrastructure, construction of free zones, industrial zones and establishment of world class universities and hospitality outlets fuelled additional demand for Market research in the Middle East – Both Qualitative and Quantitative research. In the GCC too, the need for market research has grown as the countries, Esp. UAE  have increased their efforts to diversify into Luxury brands, hospitality, medical tourism and align the economy more towards need based developments, the report said. “Lack of reliable statistical data and credible published Quantitative research has foxed private sector investments from taking risks,” it pointed out. Research providers for data – ...